Communities have unique needs (e.g., serving veterans, the underserved, disaster relief, health challenges, etc.) which may change over time. Positioning to meet these needs can better serve the community and make your practice relevant. Learn how to address these needs and make them available to your community. During this presentation you will learn the following:
• Incorporating your vision into niche development
• Using research to build a niche
• Niches and managed care
• Ethics and scope of practice (training and mentorship)
• Marketing a niche practice
Learning Objective 1
List practice niches outside of managed care.
Learning Objective 2
Describe how research can be used to build and market a niche practice.
Learning Objective 3
Describe key ethical considerations that need to be addressed when building a niche practice.
Dr. Jeff Zimmerman has been in independent practice for over 35 years in solo practice and as founding and managing partner of an inter-disciplinary multi-site group. Dr. Zimmerman is a founding partner of The Practice Institute, LLC. He is President of the Society for the Advancement of Psychotherapy, Division 29. Dr. Zimmerman is co-author of The Ethics of Private Practice: A Guide for Mental Health Clinicians. He is co-editor of a soon to be released book entitled the Handbook of Private Practice: Keys to Success for Mental Health Practitioners and is Editor of Practice Innovations, the journal of Division 42.