04 May 2017

New CEO Talks About Future of APA

New CEO Talks About Future of APA

Just two weeks after Arthur C. Evans, PhD, took the helm of APA, he was thrust onto a stage in front of more than 450 APA staff members to talk about his vision for the association. He surprised the audience with a multiple-choice quiz about his favorite food and musical performer (lasagna and Dolly Parton, in case you were wondering) but he also sent a clear message: APA’s next chapter will be focused on making psychologists and psychology more visible to the general public.

“In my experience, people have a very limited view of psychology,” Evans said in an interview shortly after his first day as chief executive officer of APA. “They don’t understand the full range of research and science in the discipline. They should know the full impact of what we do, whether it’s in the media, in Congress or at the state level.”

Injecting psychology into the national conversation about public health and wellness is not just about treating the individual, he says, but about focusing on how psychology can have an impact on communities and society, making it relevant to people of all backgrounds.

Similarly, he says, being a member of APA is important for psychologists to feel connected and heard. “There are a lot of benefits of APA – the networking, the publications,” he said. “I’m interested in how to use the existing infrastructure and bring it into the age of Google and Amazon and Apple and make it really easy for people to benefit from all the resources we have.”

Before APA, Evans spent 12 years as commissioner of Philadelphia’s Department of Behavioral Health and Intellectual disAbility Services, where he was widely recognized for transforming the city’s mental health system, improving its efficiency and changing lives. He invested heavily in empirically supported treatments and worked to implement evidence-based practices. At APA, he would like to continue finding ways to focus on and emphasize the science of the field. “I’d like to reach out to the science community who left APA or have elected not to join because they don’t perceive it as a place for them. I want every psychologist, no matter what they do, to feel like this is the place they should be.” 

And he’s already making sure psychologists’ voices are heard. At the recent round of consolidated meetings in Washington, D.C., Evans encouraged members to speak up about their work, and will continue to do that as he travels around the country and the world on behalf of APA and psychology. “I talked with different groups and asked them, ‘Do people know you’re doing this?’ We need to make sure the public understands it’s coming from APA and our field.”

In a new age of health care, psychologists cannot afford not to be part of the discussion, he says, whether it’s about research funding or prevention. “Right now, our health care system is only set up to deal with people after a diagnosis. There are tremendous opportunities for psychologists in population health to prevent health problems.”

As APA celebrates its 125th anniversary, Evans also wants to make sure the association stays on top of the latest trends in psychology, including emerging technologies, such as mental health apps, artificial intelligence and big data. “We cannot miss an opportunity to be a part of this research. We have to be on the leading edge.”

24 Oct 2016

PsycIQ Division Profile: Division 2, Society for the Teaching of Psychology (STP)

PsycIQ Division Profile: Division 2, Society for the Teaching of Psychology (STP)

APA's Division 2, Society for the Teaching of Psychology (STP), advances understanding of the discipline by promoting excellence in the teaching and learning of psychology.
Through its dedicated and robust web site, www.teachpsych.org, STP provides teaching resources and support to help educators at all levels — high school, undergraduate, and graduate — grow in their careers and deliver the best and most rewarding instructional experience to the next generation of psychologists.

Resources of note:

Visit Division 2 to learn more about what they do to serve psychology educators!

Interested in Education? Read our collection of articles on Education curated specially for APA members and affiliates.

Did you find this post useful?

3 0
01 Aug 2016

Membership Recruitment and Engagement

We are working to provide members with solutions to specific challenges they face in areas ranging from student debt to research funding and beyond.

Ian King, Executive Director, Membership, American Psychological Association

In 2015, APA established its first-ever office dedicated entirely to issues of membership. This newly created team is tasked with attracting new members to APA and retaining current members of the organization. To achieve these broad goals, the Membership office will focus on engaging with members and making APA membership more valuable and enjoyable. In large part, this means delivering to APA members the tools, services, information, and experiences they need to excel as psychologists at every stage of their careers.

At the outset, we will primarily concentrate on providing members with assistance in the following areas: career and professional development, networking, access to psychological research, and information on trends and developments across the discipline. We will also work to provide members with solutions to specific challenges they face in areas ranging from student debt to research funding and beyond.

We cannot do any of this, however, without detailed input and feedback from APA members. If you have questions or comments about the Membership office or anything you have read here, please contact Ian King, Executive Director, Membership, at iking@apa.org.

MEMBERSHIP COUNTS

The 2015 membership total was 117,575, including 77,552 full members and 40,023 affiliates. In the full-member category, there were 19,826 early career members and associates (within 10 years' receipt of their doctorate); in the affiliate categories, there were 24,190 graduate students. Overall, membership declined 4% in 2015. The life status category increased by 4.5%. (A life status member is one who has reached age 65 and has belonged to APA for 25 years; these members may choose to begin the dues-reduction process, which culminates in dues exemption. In 2015, 766 members moved from the full-member to the life status category.)

Integrated marketing efforts in 2015 focused on recruiting new members, upgrading students to full membership, and engaging members. The Membership office also continued its partnership with the Practice Directorate to develop a campaign to recruit licensed practitioners. Overall, the 2015 fall recruitment campaign targeted nearly 200,000 prospects for membership (up from 167,000 prospects in 2014). By year's end, 14,782 new members or affiliates had joined APA, and 1,074 graduate students had upgraded to full membership.

SERVICE CENTER OPERATIONS AND COMMUNICATIONS

The Service Center's operations unit is responsible for maintaining the member, subscription, and customer database records and processing new member and affiliate applications, dues and subscription payments, and book orders. The unit's circulation staff handle the postal filings for APA journals and the audits for the Monitor on Psychology.

After staff's review of applications, APA elected 4,482 new members, reinstated 1,477 members, and processed applications for 8,800 student affiliates, 900 teacher affiliates, and 600 international affiliates (totals for affiliates are rounded estimates) in 2015. In April, in collaboration with APA's Information Technology Services, the operations unit introduced a new member application system to accept new member dues payments electronically.

The Service Center's communications staff handled approximately 52,000 direct calls in 2015. Approximately 44% of those calls were member related, 30% required directory assistance, and 21% were from members and the general public placing a book or subscription order or requesting other information. The remaining 5% were technical calls pertaining to online products and services.

DIVISION SERVICES OFFICE

APA divisions are organized around psychological specialties and the interest areas of APA's members. APA channels support for its divisions through the Division Services Office, which offers an array of services and resources, including help with accepting and tracking members, assistance with division publications, and support in managing meetings and conferences.

Division Services is also the liaison to the Committee on Division/APA Relations (CODAPAR), which represents division interests within APA's governance structure. The committee is responsible for creating the Division Leadership Conference for presidents-elect to prepare them to assume the role of division president. CODAPAR also encourages division collaboration through joint conferences, programming at the APA convention, and the interdivisional grant program.

- From the 2015 Annual Report

 

Did you find this booklet useful?

2 1